In September 2016, YouTube user MoneyBags73 posted a video explaining that the reason why so many people falsely remember Jiffy peanut butter is because of the "Mandela Effect." A term coined by paranormal consultant Fiona Broome, the Mandela Effect refers to a collective misremembering of a fact or event.īroome first became aware of this phenomenon when she noticed that she, as well as many other people, falsely remembered that Nelson Mandela died in prison during the 1980s - when in fact, he did not pass away until 2013.Īs YouTube user MatthewSantoro explains in a video, there have been many notable instances of these collectively held false memories. "Jif was never named Jiffy," a representative from the J.M. The user posted a photo of a jar of Jif peanut butter held right-side up and compared it to a photo of the same jar of peanut butter held upside down. On April 16, Twitter user noticed that the Jif logo looks almost exactly the same upside down However, people on the internet discovered that there is more to the logo than it seems. Many of us have seen or eaten from a jar of Jif peanut butter at some point in our lives and never really thought too much about it. The Mandela Effect refers to a collective misremembering of a specific fact or event, and while nobody is entirely sure why it takes place, there is a psychological explanation. ![]() The widespread false memory of the peanut butter label saying "Jiffy" can be attributed to the " Mandela Effect." On April 16, Twitter user noticed that the logo on a jar of Jif peanut butter looks the same upside down as it does right-side up.Īnd in 2016, people on Reddit realised that even though many of them were convinced that the Jif peanut butter logo used to say "Jiffy," Jiffy peanut butter never existed. People on the internet have discovered some shocking revelations about the logo on a jar of Jif peanut butter.
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